Capture the Spirit of Your Business on the Web
and...
Optimize your Web Strategy

Planning: Objectives are critical to success
Nowhere is this adage more important than when thinking about using the Web for enhancing your business! Before even thinking about design, think about what you want the Web to do for your business. 

Hot Button Marketing will help you create a master plan for your web expectations, a time frame and budget for fulfilling the plan.  The web plan will fit inside the marketing plan as one of its components.  This way Hot Button Marketing will make sure your web site serves your marketing and strategic objectives.
read:
Planning your site can be an exercise in building a strong, web-ready team!

   
web portfolio...
New Hampshire News Links
Tim Wessels and Associates
Joanna B. Kennedy & Associates 
LunaC Arts
  New England Staff Direct
 NHNewsLinks
 Younger Furniture -Online Catalog
Sunridge Consulting
 

Design: "Form follows function"
The foundation of your web design is an abiding understanding of your audience(s). The most fundamental principles of marketing are often ignored as designers and programmers take over the creation of a site. With Hot Button Marketing, we build strategic sites that further your objectives. And we measure the results!
read:
Mapping Information -- The FIrst Steps to a User-Friendly Site

"The web site you designed is getting us inquiries already. I'm surprised at how high our ranking is in some search engines. How did you do that?"

"My site is saving me so much time. I don't have to email photos of my work to interested people. I can just send them to the site. And you made the photos look so good! Thanks"

"I love my new site. Thanks for all your help in getting this done."

"I get compliments on my site from my daughter's friends out West as well as my associates and clients here in the East. The scenarios are a brilliant way to present what I do in a compelling way."

Site Promotion: " What if you give a party & nobody comes!"
Once you have a site, you have to market it! Don't expect traffic, leads or business without effort. You need a web promotion plan to drive traffic. This involves search engines, print campaigns, advertising and other pro-active methods to bring visitors to your site.

Hot Button Marketing knows how to market your site as well as design it! read "What if you give a party (web site) and nobody comes"

E-Commerce: Selling...Not Marketing
There are many ways to sell product on the Web. Hot Button Marketing will help you evaluate your options, make smart decisions and get sales.

Writing for an E-commerce site requires language that sells, not just language that invites. 

Having been a successful sales person for 10 years, Hot Button Marketing knows the difference!

Samples E-Commerce Site:
Teambuilding Modules for sale online...

What is marketing anyway?