|
People don't read! Studies show the short attention span and
un-willingness of most people to read lengthy text. Many brochures and web sites
end up being 'vanity' pieces about people, their companies and/or their wares!
Marketing Writing for non-readers...
Hot Button Marketing is succinct while conveying the value of your
offering. This is the key to effective copy, whether it's on a site or
in print.
Hot Button Marketing grasps the
essence of what is being marketed and creates
a conceptual and verbal bridge between your product or
service and your market.
Another way to encourage people to read is with color, layout and
graphics that draw the eye....
Who's the
best person to write about your company and your products?
The answer is not what you might expect!
The owner of a company is usually NOT the best person. Owners know too
much and are too enmeshed in the details to capture and convey the big
picture. Hot Button Marketing asks the
right questions and creates that bridge to your prospects.
What is marketing
anyway?
|
