Speak so They Listen...
I did it for a Fortune 50 company, I'll do it for you...
 

samples
brochure copy
web site copy
magazine articles
(referenced on this site)

"Susan, your writing is magical!
Your use of language is remarkable and it
is a joy to see your transform my
mundane words into song."
Strategic Planning Consultant

____________________________

"You always find a way to make us
look I'm impressed!"
Owner, small hi-tech company

____________________________

"The concept you used to convey our skills
is brilliant. It is fresh and memorable.
We really stand out from the crowd!"
Writer

____________________________

"We love the brochures you did for us. Never in a million years did we
think they could be so
beautiful, given our business."
Owner, Septic Design Company

____________________________

"We keep running out of these brochures.
We use them constantly and we love them!
Thanks so much for a great job."
Owner, Moving & Storage Company
 

Who's the best person to write about your company and your products?
The answer is not what you might expect!
The owner of a company is usually NOT the best person. Owners know too much and are too enmeshed in the details to capture and convey the big picture. Hot Button Marketing  asks the right questions and creates that bridge to your prospects.

People don't read!  Studies show the short attention span and un-willingness of most people to read lengthy text. Many brochures and web sites end up being 'vanity' pieces about people, their companies and/or their wares!

Marketing Writing for non-readers...
  Hot Button Marketing is succinct while conveying the value of your offering. This is the key to effective copy, whether it's on a site or in print. 

  Hot Button Marketing grasps the essence of what is being marketed and creates a conceptual and verbal bridge between your product or service and your market.

  Another way to encourage people to read is with color, layout and graphics that draw the eye....